PEAKING POINT

DEFINE ME, REFINE ME
SOCIAL MARKETING COMPETITION

About Us

Official Brief

Partnerships

Contact

Awards

ABOUT US

Peaking Point is an annual nationwide Social Marketing contest organised by SIFE RMIT Hanoi Campus. The event is aiming to give opportunities for all students in Vietnam to unleash their creativity in communication & marketing campaigns to solve a contemporary social issue. 

Peaking Point ensures to bring candidates closer to practical knowledge to enhance and advance values ​​for the community. Along with the mission of building and developing a better society, Peaking Point promises to create a fierce marketing race for young people to learn, grow and compete.


In the rapidly developing digital technology and globalization era, people are becoming increasingly preoccupied with their identities. Being a part of the adolescent period, the journey of affirming oneself and forming one's own values may encounter many obstacles, which could result in Identity Crisis - a stage of confusion and misinterpretation of their core characters and values. Acknowledging the emergence of the urge to understand our worthiness and identity, we excitedly announce that, Peaking Point 2023’s official topic is about the “Identity Crisis” phenomenon!

PEAKING POINT SEASON 3 TOPIC:
IDENTITY CRISIS
Following the success of season 2 with the “Vietnamese traditional costumes” topic, Peaking Point has affirmed its role, importance, and influence on the community and society. This year, Peaking Point has officially come back with an explosive playground and a new appearance for young people to continually add significant value to the community via incredible Social Marketing projects.

These days, people keep asking themself the question: “Who am I?”. Such a simple question as it may seem, yet many are still struggling to figure out the proper answer. Failing to discern their personal identity as a person may result in the rise of confusion, and even worse, insecurity. Now is the moment for Peaking Point to encourage the development of self-identity in Vietnamese youngsters via unique Social - Marketing ideas.


PEAKING POINT SEASON 3

OFFICIAL BRIEF

DETAILS
DETAILS
DETAILS
DETAILS

2

ROUND

ROUND

1

ROUND

3

ROUND

4

“There is nothing impossible to they who will try” 
- Alexander the Great - 
No game ends with victory if you don't start, no glory shines if you don't step in.

(Only 01 team’s representative register)
Application Opening Time:
from 28/03/2022 to 23:59 PM 25/04/2022

LET THE SHOW BEGIN!

ELIGIBILITY

A 3 - member team, ageing from 18 to 25 years old and must be legal Vietnamese citizens. For individually registered candidates, the Peaking Point Organizing Committee will allocate a team.
Each individual can only participate in one team.

INVALID PARTICIPANTS

REGULATION

GENERAL REGULATION

CANDIDATE REGULATION

1. Candidatare accountable for adhering to the rules, timelines, and activities within the Peaking Point Organizing Committee's requirements.           
2. Teams are urged to fully participate in all of the competition's primary activities.
3. Teams are responsible for their test's content and must keep it secret, without discussing with other teams.

4. The information provided by the competition team to the Peaking Point Organizing Committee
 must be complete and valid. Any erroneous information is not the responsibility of the organisation. All disagreements, objections, and inquiries concerning the should be emailed to peakingpoint.contest@gmail.com. The Peaking Point Organizing Committee’s decision is final if there are any disputes and complaints.

5. All complaints and questions should be contacted to Peaking Point Organizing Committee's email address at peakingpoint.contest@gmail.com or hotline 094 166 1012 (Ms. Ngan)

Members of the Peaking Point Organizing Committee are not permitted to register.
Finalists from Peaking Point 2021 and Peaking Point 2022 are not permitted to register.
1. The PPOC has the rights to adjust the contest regulations such as changing the content and time of activities during the event in case of necessity. If there is a change, candidates will receive a notification from the Organising Committee via email, contest website, and Facebook fanpage. All complaints and inquiries should be directed to peakingpoint.contest@gmail.com. The PPOC will respond within 24 hours from the time the team sends the email.

2. The PPOC has complete rights to use the candidates’ entries and projects. Moreover, the PPOC is not responsible for any intellectual property problems.

3. If the PPOC discovers any dishonesty or non-compliance with the rules during the tournament, the results of the team will be cancelled.

4. The PPOC is responsible for keeping the exam confidential, ensuring that the Jury and the Specialty Sponsors do not disclose the contents to unrelated parties; The PPOC is not liable if the test is exposed not resulting from the PPOC’s actions.

5. The PPOC and the SpecialtySponsors own the product copyright of the participating groups.

6. The information provided by the competition team to the PPOC must be complete and valid. Any erroneous information is not the responsibility of the organisation. All disagreements, objections, and inquiries concerning should be emailed to peakingpoint.contest@gmail.com. The PPOC’s decision is final if there are any disputes and complaints.



WORKSHOP

BEYOND THE “LIKES”: EXPLORING MARKETING'S ROLES IN SHAPING YOUTH IDENTITIES

FORMAT: ONLINE
PLATFORM: ZOOM & LIVESTREAM ON PEAKING POINT FANPAGE
TIME: 14:00 SATURDAY, 8/4/2023

There is an undeniable bond between Marketing and Human, and human-centric marketing campaigns always bring profound value to the community and contemporary society. With the theme of Identity Crisis, Workshop Beyond the “Likes”: Exploring Marketing’s Role in Shape Youth Identities will provide an overall picture of Identity Crisis in Vietnam, as well as approaches to general psychological issues. 
When psychological issues have not been highlighted and prioritised in Vietnamese society, it is also the time when empathy and support from "third-party helpers" are more emphasised than ever. From there, Social Marketing campaigns have become a trend that is being embraced to voice out, raise awareness and create positive changes to society on issues related to psychology in particular and social issues in general. In addition to providing knowledge and perspectives on Identity Crisis, the Workshop will guide listeners on how to build effective Social Marketing campaigns that have a strong impact on individuals and communities. Therefore, the workshop will be a special combination of two elements of psychology and marketing, promising to bring new experiences to participants.

CLICK THE PICTURES OF EACH SPEAKER FOR MORE DETAILS

GUEST SPEAKER 1

HOST

GUEST SPEAKER 2

AWARD STRUCTURE

GRAND PRIZE

175,000,000

Including 30,000,000 VND in cash and a variety of other prizes

RUNNER-UP

80,000,000

Including 24,000,000 VND in cash and a variety of other prizes

QUARTERLY

35,000,000

Including 18,000,000 VND in cash and a variety of other prizes

PARTNERSHIPS

EXCLUSIVE SPONSOR

ORGANIZERS

DIAMOND SPONSOR
GOLD SPONSORS
SILVER SPONSORS
MEDIA SPONSORS
PROFESSIONAL SPONSORS
BRONZE SPONSORS
CONTACT US

SIFE RMIT Vietnam Hanoi Campus

Email:
 peakingpoint.contest@gmail.com
Facebook Fanpage: https://www.facebook.com/peakingpoint
Facebook Group: https://www.facebook.com/groups/peakingpointcommunity

SIFE RMIT Hanoi was established in December 2009, is an organization for young and ambitious entrepreneurs who want to take action to help the world.

SIFE RMIT Hanoi consists of more than 50 official members working together on realistic business projects for the purpose of improving the quality of life and living standards for people in need (PIN).

Altogether, we hope that our attempts can contribute to the process of making a better world in the future.



Head of Organizing Committee: 0933697888 (Ms. Linh Pham)
Head of Human Resource Department: 0941661012 (Ms. Ngan Nguyen)

GRAND PRIZE

Opportunity to intern at Le Bros and Wisdom
12.000.000 VND Vouchers from Shopee
03 100% Scholarships for basic design courses from ColorME
03 100% Scholarships for “Business Problem Solution Foundation" from The Trainee Club
03 100% Scholarships for Professional courses from ST LightHouse 
03 100% Scholarships for specialized courses from GM Stock
03 70% Scholarships for Korean language courses from Korean School
03 Snack Box from Crabit Notebuck
03 Vouchers 20% off up to 50,000 from Crabit Notebuck
06 Vouchers 40% from Just Bloom 
06 Vouchers 10% from Just Bloom

Runner-up

Opportunity to intern at Le Bros and Wisdom
7.000.000 VND Vouchers from Shopee
03 25% Scholarships for basic design courses from ColorME
03 70% Scholarships for “Business Problem Solution Foundation" from The Trainee Club
03 50% Scholarships for Professional courses from ST LightHouse 
03 100% Scholarships for Lean Course from GM Stock
03 50% Scholarships for Korean language courses from Korean School
03 Set notebook from Crabit Notebuck
03 Vouchers 20% off up to 50,000 from Crabit Notebuck
01 40% Vouchers from Just Bloom
03 30% Vouchers from Just Bloom
06 10% Vouchers from Just Bloom 




Expert Dinh Hong Hai is currently the Head of the Department of Cultural Anthropology and a senior lecturer teaching Religious Anthropology, Behavioral & Social Studies and Education and Humanities at the Universities of Social Sciences & Humanities, Vietnam National University, Hanoi. Moreover, he has in-depth knowledge of culture, people and experience in consulting development strategies for many programs and projects of Embassies and non-governmental organizations such as UNDP, IFAP, and Ford Foundation. In addition, Dr. Hai also chaired and published 14 books as well as more than 60 research papers in Vietnam and abroad.

Meanwhile, Mr. La Quoc Bao is currently the Founder of BARO fashion company and is currently a freelance researcher and collector of antiquities in the textile sector of the Nguyen Dynasty in Vietnam. He has participation experience in cultural related projects such as the project consultant "Cố Du" by director Nguyen Phung Minh Luan, the MV "Không Thể Cùng Nhau Suốt Kiếp'' by singer Hoa Minzy, the campaign " Timeless Beauty” by Sulwhasoo brand. Furthermore, Mr. Bao made a great contribution in “Present from the Past exhibition” in Sydney in 2019, Vietnamese Talk in Saigon in 2019 and World Expo 2020 in Dubai in 2021. In 2022, he will cooperate with the Museum of Asian Art in Cologne, Germany in the program of repatriation of antiquities.

Your Request is unavailable