FORMAT: - Offline: RMIT Innovation Hub (Floor 1 Building B, 521 Kim Ma)
- Online: via Youtube
TIME: Friday, 19/04/2024, 1:45PM - 4:00PM.
Building on the momentum of Season 3's exploration of "Identity Crisis", Peaking Point 4: Endless Echoes invites young Vietnamese to embark on a dynamic exploration of culture in order to reconnect, create, and become future cultural and marketing leaders, fostering a deeper understanding of our heritage and its impact on the world stage.
The workshop "Rise of the Marketing Wave: Reshaping Cultural Touchpoints" highlights the application of Holistic Marketing in the journey of connecting traditional performing arts with young audiences through diverse touchpoints. Through the Workshop, Peaking Point offers a fresh perspective on marketing's profound impact in the new era, thereby encouraging the adoption of creative and holistic marketing in the process of preserving, promoting, and renewing culture.
Combining youthful creativity with hands-on experience, the two Guest Speakers will provide contestants with a comprehensive and insightful view of the topic, while igniting curiosity and passion of the youth for Vietnamese culture through their valuable insights.