BEYOND THE “LIKES”: EXPLORING MARKETING'S ROLES IN SHAPING YOUTH IDENTITIES
PLATFORM: ZOOM & LIVESTREAM ON PEAKING POINT FANPAGE
TIME: 14:00 SATURDAY, 8/4/2023
There is an undeniable bond between Marketing and Human, and human-centric marketing campaigns always bring profound value to the community and contemporary society. With the theme of Identity Crisis, Workshop Beyond the “Likes”: Exploring Marketing’s Role in Shape Youth Identities will provide an overall picture of Identity Crisis in Vietnam, as well as approaches to general psychological issues.
When psychological issues have not been highlighted and prioritised in Vietnamese society, it is also the time when empathy and support from "third-party helpers" are more emphasised than ever. From there, Social Marketing campaigns have become a trend that is being embraced to voice out, raise awareness and create positive changes to society on issues related to psychology in particular and social issues in general. In addition to providing knowledge and perspectives on Identity Crisis, the Workshop will guide listeners on how to build effective Social Marketing campaigns that have a strong impact on individuals and communities. Therefore, the workshop will be a special combination of two elements of psychology and marketing, promising to bring new experiences to participants.
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