About Us

Official Brief

Partnerships

Contact

Awards

PEAKING POINT 4

ENDLESS ECHOES: Vietnamese Traditional Performing Arts
SOCIAL MARKETING COMPETITION

08/04 - 25/04

APPLICATION

26/04 - 08/05

ROUND 01: Inheriting

18/05 - 25/05

ROUND 02: Progressing

31/05 - 07/06

ROUND 03: Transforming

23/06

FINALE: On Stage

REGISTER NOW

TEAM REGISTRATION

INDIVIDUAL REGISTRATION

For this year’s topic, Peaking Point 4 focuses on three types of Vietnamese traditional performing arts, including Cheo, Tuong & Mua roi nuoc (Water Puppetry). Please note that you can only choose a single type for your campaign.

If your team is not on the list of team registration before 23:59 on April 14th, the Organizing Committee will select and assign a random form of art for each team.

08/04

Application form opens

25/04

Team application form closes

21/04

Individual application form closes

ABOUT US

Peaking Point is an annual nationwide Social Marketing contest organised by SIFE RMIT Hanoi Campus. The event is aiming to give opportunities for all students in Vietnam to unleash their creativity in communication & marketing campaigns to solve a contemporary social issue. 

Peaking Point ensures to bring candidates closer to practical knowledge to enhance and advance values ​​for the community. Along with the mission of building and developing a better society, Peaking Point promises to create a fierce marketing race for young people to learn, grow and compete.
PARTNERSHIPS
UNIVERSITIES
ORGANISING
SCALE

1220

REGISTRATION
FORMS

112

>1B VND

40+

IMPRESSIVE NUMBERS

FROM PEAKING POINT SEASON 3
Building on the momentum of Season 3's exploration of "Identity Crisis" and recognition that the journey of oneself must continue to expand to new horizons, Peaking Point has come back with a fresh appearance, offering an explosive playground for young people to consistently add value to the community via impactful Social Marketing projects.
PEAKING POINT SEASON 4
In the era of rapid digitalization and globalization, we might have witnessed a repetitive theme that has emerged in discussions for decades: the perceived disconnection between young people and their cultural heritage. Oftentimes, traditional arts are regarded as belongings of the distant past, rather than powerful cultural assets that belong to the future generations. This perspective hinders creativity and the integration of these arts into contemporary life. 

Therefore, recognizing the emergent need to shift the narrative, Peaking Point 4: Endless Echoes invites young Vietnamese to embark on a dynamic exploration of culture in order to reconnect, create, and become future cultural and marketing leaders, fostering a deeper understanding of our heritage and its impact on the world stage.
PEAKING POINT SEASON 4 TOPIC:
Vietnamese Traditional Performing Arts
1. The PPOC has the rights to adjust the contest regulations such as changing the content and time of activities during the event in case of necessity. If there is a change, candidates will receive a notification from the Organising Committee via email, contest website, and Facebook fanpage. All complaints and inquiries should be directed to peakingpoint.contest@gmail.com. The PPOC will respond within 24 hours from the time the team sends the email.

2. The PPOC has complete rights to use the candidates’ entries and projects. Moreover, the PPOC is not responsible for any intellectual property problems.

3. If the PPOC discovers any dishonesty or non-compliance with the rules during the tournament, the results of the team will be cancelled.

4. The PPOC is responsible for keeping the exam confidential, ensuring that the Jury and the Specialty Sponsors do not disclose the contents to unrelated parties; The PPOC is not liable if the test is exposed not resulting from the PPOC’s actions.

5. The PPOC and the SpecialtySponsors own the product copyright of the participating groups.

6. The information provided by the competition team to the PPOC must be complete and valid. Any erroneous information is not the responsibility of the organisation. All disagreements, objections, and inquiries concerning should be emailed to peakingpoint.contest@gmail.com. The PPOC’s decision is final if there are any disputes and complaints.
A 3 member team, aged 18 to 25 years old and must be legal Vietnamese citizens. For individually registered candidates, the Peaking Point Organizing Committee will allocate a team.

Each individual can only participate in one team.

INVALID PARTICIPANTS

GENERAL REGULATION

CANDIDATE REGULATION

1. Candidates are accountable for adhering to the rules, timelines, and activities within the Peaking Point Organizing Committee's requirements.

2. Teams are urged to fully participate in all of the competition's primary activities.

3. Teams are responsible for their test's content and must keep it secret, without discussing with other teams.

4. The information provided by the competition team to the Peaking Point Organizing Committee must be complete and valid. Any erroneous information is not the responsibility of the organisation. All disagreements, objections, and inquiries concerning the should be emailed to peakingpoint.contest@gmail.com. The Peaking Point Organizing Committee’s decision is final if there are any disputes and complaints.

5. All complaints and questions should be contacted to Peaking Point Organizing Committee's Email Address (peakingpoint.contest@gmail.com) or Hotline 0919956588 (Ms. Linh Nguyen)          
Finalists from Peaking Point 2021, Peaking Point 2022, and Peaking Point 2023 are not permitted to register.
Members of the Peaking Point Organizing Committee are not permitted to register.

REGULATIONS

ELIGIBILITY

ORGANIZERS

PARTNERSHIPS

BRONZE SPONSORS
GOLD SPONSOR
SILVER SPONSORS
DIAMOND SPONSOR
MEDIA SPONSORS
PROFESSIONAL SPONSORS
CONTACT US
SIFE RMIT Vietnam Hanoi Campus
SIFE RMIT Hanoi was established in December 2009, is an organization for young and ambitious entrepreneurs who want to take action to help the world.

SIFE RMIT Hanoi consists of more than 80 official members working together on realistic business projects for the purpose of improving the quality of life and living standards for people in need (PIN).

Altogether, we hope that our attempts can contribute to the process of making a better world in the future.

Head of Organizing Committee:
033719669 (Mr. Phat Hoang)

Head of Human Resource Department:
0919956588 (Ms. Linh Nguyen)

Email:
 peakingpoint.contest@gmail.com

Facebook Fanpage:
https://www.facebook.com/peakingpoint

Facebook Group: https://www.facebook.com/groups/peakingpointcommunity

OFFICIAL BRIEF

DETAILS
DETAILS
DETAILS
DETAILS

2

ROUND

ROUND

1

ROUND

3

ROUND

4

RISE OF THE MARKETING WAVE: RESHAPING CULTURAL TOUCHPOINTS

FORMAT: ONLINE
PLATFORM: ZOOM & LIVESTREAM ON PEAKING POINT FANPAGE
TIME: 14:00 SATURDAY, 8/4/2023

Building on the momentum of Season 3's exploration of "Identity Crisis", Peaking Point 4: Endless Echoes invites young Vietnamese to embark on a dynamic exploration of culture in order to reconnect, create, and become future cultural and marketing leaders, fostering a deeper understanding of our heritage and its impact on the world stage.

The workshop "Rise of the Marketing Wave: Reshaping Cultural Touchpoints" highlights the application of Holistic Marketing in the journey of connecting traditional performing arts with young audiences through diverse touchpoints. Through the Workshop, Peaking Point offers a fresh perspective on marketing's profound impact in the new era, thereby encouraging the adoption of creative and holistic marketing in the process of preserving, promoting, and renewing culture.

Combining youthful creativity with hands-on experience, the two Guest Speakers will provide contestants with a comprehensive and insightful view of the topic, while igniting curiosity and passion of the youth for Vietnamese culture through their valuable insights.
CLICK THE PICTURES OF EACH SPEAKER FOR MORE DETAILS

GUEST SPEAKER 1

HOST

GUEST SPEAKER 2

WORKSHOP

“There is nothing impossible to they who will try” 
- Alexander the Great - 
No game ends with victory if you don't start, no glory shines if you don't step in.

(Only 01 team’s representative register)
Application Opening Time:
from 28/03/2022 to 23:59 PM 25/04/2022

LET THE SHOW BEGIN!

AWARD STRUCTURE

GRAND PRIZE

175,000,000

Including 30,000,000 VND in cash and a variety of other prizes

RUNNER-UP

80,000,000

Including 24,000,000 VND in cash and a variety of other prizes

QUARTERLY

35,000,000

Including 18,000,000 VND in cash and a variety of other prizes

GRAND PRIZE

Opportunity to intern at Le Bros and Wisdom
12.000.000 VND
 Vouchers from Shopee
03 100% Scholarships for basic design courses from ColorME
03 100% Scholarships for “Business Problem Solution Foundation" from The Trainee Club
03 100% Scholarships for Professional courses from ST LightHouse 
03 100% Scholarships for specialized courses from GM Stock
03 70% Scholarships for Korean language courses from Korean School
03 Snack Box from Crabit Notebuck
03 Vouchers 20% off up to 50,000 from Crabit Notebuck
06 Vouchers 40% from Just Bloom 
06 Vouchers 10% from Just Bloom

Runner-up

Opportunity to intern at Le Bros and Wisdom
7.000.000 VND 
Vouchers from Shopee
03 25% Scholarships for basic design courses from ColorME
03 70% Scholarships for “Business Problem Solution Foundation" from The Trainee Club
03 50% Scholarships for Professional courses from ST LightHouse 
03 100% Scholarships for Lean Course from GM Stock
03 50% Scholarships for Korean language courses from Korean School
03 Set notebook from Crabit Notebuck
03 Vouchers 20% off up to 50,000 from Crabit Notebuck
01 40% Vouchers from Just Bloom
03 30% Vouchers from Just Bloom
06 10% Vouchers from Just Bloom 




Expert Dinh Hong Hai is currently the Head of the Department of Cultural Anthropology and a senior lecturer teaching Religious Anthropology, Behavioral & Social Studies and Education and Humanities at the Universities of Social Sciences & Humanities, Vietnam National University, Hanoi. Moreover, he has in-depth knowledge of culture, people and experience in consulting development strategies for many programs and projects of Embassies and non-governmental organizations such as UNDP, IFAP, and Ford Foundation. In addition, Dr. Hai also chaired and published 14 books as well as more than 60 research papers in Vietnam and abroad.

Meanwhile, Mr. La Quoc Bao is currently the Founder of BARO fashion company and is currently a freelance researcher and collector of antiquities in the textile sector of the Nguyen Dynasty in Vietnam. He has participation experience in cultural related projects such as the project consultant "Cố Du" by director Nguyen Phung Minh Luan, the MV "Không Thể Cùng Nhau Suốt Kiếp'' by singer Hoa Minzy, the campaign " Timeless Beauty” by Sulwhasoo brand. Furthermore, Mr. Bao made a great contribution in “Present from the Past exhibition” in Sydney in 2019, Vietnamese Talk in Saigon in 2019 and World Expo 2020 in Dubai in 2021. In 2022, he will cooperate with the Museum of Asian Art in Cologne, Germany in the program of repatriation of antiquities.

Your Request is unavailable